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About: The SAEC Prime-Event, held periodically, is the premier technology/new media event of NY/NJ tri-state area. This forum addresses burning issues related to startup, capital raising, and entreprenural. Each Prime-Event begins with a networking hour, followed by a headliner speaker program and/or a panel discussion. Drinks, and refreshment are served.

Who Should Attend: Entrepreneurs, Venture Capitalists, Angel Investors, Service Providers, Technology and media professionals, Financial and Industry analysts, and Press.

You shouldn't be paying a ton of $ to participate in such meetings and get misinformation or listen to sells pitch. Thats why we created SAEC. No sells pitch, No BS. We do the research and find your needs and make sure we provide what you need not what we want. You pay for your food & drink and we make sure you get the right information, the right connection, and build your dream venture.

If You Want To Attend One Forum in NYC- This Is It......SAEC




Meet The Press:
The Inside Scoop on How to Work with Business Journalists
A Primer for Entrepreneurs, startup CEO's, and everyone else


Where: View Map
Morrison & Foerster
1290 Ave of the Americas, 43rd FL
New York, NY-10104
Tel: (212)468-8000
(Bet 51 & 52 St, Near Rockefeller PL)

Tuesday, Jan 21st, 2003
6:30pm to 9:30pm

About This Forum: Startup companies developing new and emerging products, technologies and services often have interesting stories to tell, but do not know who to contact and how to work effectively with journalists to get press coverage for their firms. The Press Primer panel will:

  • Provide an overview of who and what media outlets are most interested in working with startup and emerging tech companies;
  • Find out what data or lack of data will drive the startup press wild;
  • Reveal the goals and information needs of journalists who cover the startup scene;
  • Offer tips on how to work most efficiently with daily, weekly and monthly journalists on the startup or new technology beat;
  • Get the inside scoop on notable and notorious companies and startups that have generated a great deal of attention from the press;

Program: 6.30 PM - 9.30PM


Registration/Badge Pickup

6.30 - 7.30
7.30 - 7.45
Set-The-Stage, Gyan Parida, Founder/President (SAEC)
National Finalist for 2002 Ernst & Young Entrepreneur Of The Year
7.45 - 9.00
Panel Discussion
9.00 - 9.30
More Networking


Katherine Goncharoff

Senior Writer
The Daily Deal

John J. Edwards III

News Editor
The Wall Street Journal

David Lidsky

Senior Editor
FORTUNE: Small Business Magazine

George Mannes

Senior Writer
The Street.Com

Liz Mooney

NY Bureau Chief
RCR Wireless News - a CRAINS publication, NY

Om Malik

Senior Writer
Red Herring

Drinks: Non Alcoholic Drinks
Food: Refreshments will be provided
Dress: Business (Jacket &Tie required)
Registration: Online Only

Guest Fees: To Cover the Food and Drinks

For SAEC ID Holders Only
$25 Limited seats only
$30 Regular Registration
$35 at the door
(must present SAEC ID)

Don't Have a SAEC ID- Add $5 to the above

WALK-INS: Will be allowed, only if space is available. Please call before coming.
Check or Cash Only (No Credit Cards at The Door)
**Only Online Registration. No Phone Call or email please**

***Program Scedules, Location and Speakers are subject to change***





Katherine Goncharoff: Katherine Goncharoff is a senior writer at The Deal (, a daily and weekly publication that reports on deal making in all its diversity, including venture capital, seed and angel funding deals. She has also reported on startups and new and emerging technologies for Business Week Online, and MIT's Technology Review.

John J. Edwards III: John J. Edwards III is a news editor on The Wall Street Journal's national
news desk, overseeing and coordinating coverage of marketing & media (advertising/marketing, media/entertainment, consumer products and retailing) and technology. He has been with the Journal since October 2000. Prior to that he spent 3 1/2 years in a variety of positions at, ending as assistant managing editor. Edwards has also worked as a city-hall reporter at the Times of Trenton, N.J.; as a telecommunications reporter for Dow Jones Newswires; and as a reporter covering labor and tax issues for the Bureau of National Affairs, a
newsletter publisher in Washington. He is a graduate of Northwestern University.

David Lidsky: David joined FSB: FORTUNE Small Business in 1999 and currently serves as a senior editor. Lidsky helms the magazine's Tech section and is responsible for all tech-related feature stories, along with the "Look Back" column. He has been writing the "Tech Skeptic" column for two years.

Lidsky has been a regular moderator of the small business track at Fall Comdex and the Internet World trade shows for the past two years, as well as a panelist at the SBA (Small Business Association) conference in October 2000.

Before joining FSB, Lidsky covered the Internet in its formative years ('96-'99), advancing from an editorial researcher to senior associate editor at PC magazine. A graduate of Columbia University, majoring in history, Lidsky received his JD from the Boston University School of Law with a concentration in intellectual property. He was admitted to the New York Bar in 1998, and retired from the bar the same day he joined.

Om Malik: Om Malik is a senior writer for Red Herring focusing on the telecommunications sector. He is also the forthcoming book, Broadbandits: the inside story of the $750 billion telecom heist; which is slated for publication in May 2003 by John Wiley & Sons.

Prior to joining Red Herring in July 2000, he was part of the founding team of where he was a senior editor. His work has also been published in newspapers and magazines such as The Wall Street Journal, Business 2.0, Brandweek, and Crains' New York Business. In 1999, he left Forbes to join Hambrecht & Quist Asia Pacific as an investment manager, in the process becoming only the fourth journalist ever to cross over into the venture capital business.

During his tenure as a venture capitalist, he met and worked side by side with many CEOs, entrepreneurs and investors, and was privy to the inner workings of Silicon Valley. However, nine months in the VC business made him realize how much he missed the world of writing and
reportage, and he went to work for Red Herring where he could apply his extensive knowledge and insight into the world of venture capitalism and cutting edge technologies.

Between his career as a technology journalist and his tenure as a venture capitalist, he has witnessed and documented firsthand the rise and fall of the Internet and telecom industries, which has given him unrivaled access and insight into this world.

George Mannes : George Mannes is a senior writer at the online financial news publication He covers media and technology, and he writes the regular column "The Five Dumbest Things on Wall Street This Week."

Before he joined in 1998, Mannes spent two years covering business and technology for the New York Daily News. He has written freelance pieces for American Heritage of Invention and Technology, Entertainment Weekly, Popular Mechanics and other consumer and trade publications.

Liz Mooney: Liz Mooney has been New York bureau chief at RCR Wireless News since 1995. As such, she covers the financial aspects of the wireless industry, including venture capital, overall M&A outlook and credit ratings agencies. She attends seminars, conferences and other meetings in the Big Apple and meets with wireless company executives who come to New York City.

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Katherine Goncharoff

David Lidsky


Liz Mooney


George Mannes


John J. Edwards III


Gyan Parida


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